SMS Reminders for Teens – language skills!
by Kirsty on Aug.08, 2005, under Uncategorized
Our automated appointment & event reminder system is currently being redesigned for different target audiences. One of the highest users of text messaging is the teen market and so we are developing a re-branded version just for them.
Last week I had to sit down and write the advertising scripts for this market and I realised that suddenly I speak the wrong language. Admittedly we all speak English. I, however, am using English version 1.3 and it appears that teens are using version 7.5 XP KGB CIA and I am having considerable trouble translating! What I do know is that to use the same language that I relate to (ancient 36 yoa) e.g. set yourself text message event reminders to become more organised, just won´t cut it but I´m really struggling with the alternative e.g. be cool central by texting your mates from your PC.
Has anyone else had the same issue and how did you get round it? I thought about using our children for translation but then I realise that teens themselves seem to have their own local dialects… Argghhhh!
