Category: Leaderhsip & Management


This week chocolate maker Cadbury made the headline when they had to apologise to supermodel Naomi Campbell after one of its adverts “caused upset” to the supermodel. The advert that “upset” Campbell was part of a print campaign for Dairy Milk Bliss which featured the tagline “Move over Naomi, there’s a new diva in town”, next to a bar of chocolate standing in a pile of diamonds.

The company released the apology on their website when Campbell suggested that she may sue Cadbury. They said that they were “sincerely sorry” and that it was not their intention to cause offence to “Naomi, her family or anybody else.” Cadbury have also confirmed the advert had been withdrawn and the model’s solicitors had accepted the apology on her behalf.

Campbell told campaign group Operation Black Vote she was “pleased” with the public apology. She is quoted as saying: “The advertisement was in poor taste on a number of levels. It is also a shame that it took so long for Cadbury to offer this apology.”She continued: “I hope they and other multinationals can learn from this… Better still they should avoid causing offence in the first place, which is best achieved by having greater diversity at board and senior management level.”

The Advertising Standards Authority says it has received four complaints about the adverts and is in the early stages of deciding whether to launch a formal investigations. To be honest this all seems a little bit insane, the advert was merely a light hearted way to promote a new chocolate bar why it is being made into a big scandal I don’t know.

Most people would not even consider taking an exam without acquiring the relevant knowledge, skills and insight in preparation for it and therefore why would you approach perhaps one of the most important events in your life, getting the right consultant job, with any greater uncertainty than there needs to be? You wouldn’t. In fact, we know that you’d want to absolutely ensure you stood the best possible chance of success and that is why we have developed the Medicology approach to consultant interview success. It’s your future and so we don’t believe you should take any more chances than necessary.

The Medicology approach consists of the following:

  • Gold standard, low number, specialty-specific consultant interview course
  • Access to consultantinterviews.co.uk, allowing you to see example questions, hot topics, key strategies, CV guidance and more
  • Psychological profiling to understand your likely strengths and weaknesses, as well as their match to your specialty
  • Back up coaching – fail to get appointed on 4 occasions and we’ll examine the reasons why, as well as coach you to success

CONSULTANT INTERVIEW SKILLS OPEN PROGRAMME

      Pre-Interview visits – creating personal presence & deriving benefit
      Understanding your consultant interview panel
      Building rapport with interviewers
      Effective communication skills within interviews
      Advanced interview techniques
      Psychological techniques for increased rapport, impact & clarity
      Understanding the reasoning behind the question
      Answering questions within the context of who’s asking – understanding the interviewer
      Recognising the effects of your internal wiring on your approach to answering questions
      Effectively structuring your answers
      Talking about yourself & showing the real you – do & don’t guidance
      The answers you must have – knowing what to research
      Handling difficult or unexpected questions
      Dealing with ethical questions
      Dealing with political questions
      Developing business or commercial healthcare knowledge
      Effective presentation skills
      Demonstrating initiative, personality, leadership and political awareness
      Understanding your body language
      Question practice with a 1:6 instructor-participant ratio

Benefits and objectives

  • Get the best jobs by adopting the right strategies for your specific specialty
  • Develop appropriate confidence in all interview situations
  • Communicate in the right language and with the appropriate degree of confidence for your specialty
  • Utilise the full range of interview strategies to influence the result
  • Increase awareness of the necessary key topics
  • Gain valuable practice and personal feedback

Course type and teaching methods

The course consists of an engaging mixture of delivery styles including lectures, discussions and exercises all designed to ensure you the highest possible success in your future consultant interview. A substantial component of the afternoon is dedicated to interview practice in groups of 6 people with each person having individual mock interview questions in front of the small group. This structure is extremely successful in recreating the pressures of a real interview whilst giving each person the opportunity to rehearse in a safe environment whilst receiving valuable feed back from a trained facilitator and the small group of fellow attendees. All candidates learn from listening to others answers, reflection and tutor feedback. Topics covered include the political agenda, clinical governance, ethical decisions, clinical leadership, dealing with difficult colleagues, conflict, supporting junior doctors and teaching. These sessions are facilitated by senior Medicology coaches and by experienced, trained consultants with direct experience of interviewing for consultant colleagues.

Morale is one of the most significant factors affecting organisational performance with clear links to many adverse situations:

  • High sickness & absence
  • High staff turnover
  • Poor performance
  • Poor clinical outcome
  • Low customer satisfaction ratings
  • Reduced team effectiveness
  • Conflict & obstruction
  • Increased tribunals & grievances

Medicology MTI has been developed to address two specific needs:

      a robust and sensitive measure of morale
      a differential diagnosis of the factors positively or negatively influencing it

It consists of a series of questions around known influencing factors and takes the average person around 10 minutes to complete.

Robust Measure

Medicology MTI introduces two important processes to ensure that the morale measurement returned is both sensitive and representative.

Firstly, it utilises variance to assess morale, i.e. how far above of below neutral the score for a particular factor is for that person and thus avoids the weakness found in many systems that use an arbitrary scale.

Secondly, it asks the respondent to indicate how important a factor is and this is taken into account in the overall calculation. Coupled with variance, this creates an immensely sensitive measure.

Differential Diagnosis

Medicology MTI is designed to provide detailed analysis, reporting and guidance. Your morale report will include analysis by:

  • overall score
  • individual questions
  • different staffing groups or departments

Furthermore, individual questions contribute to section morale scores, to help you identify problems in the following areas:

  • Growth & Development
  • Leadership & Management
  • Personal Factors
  • Relationships
  • Work (the work itself)
  • Workplace (the work environment)

This level of analysis and reporting allows you to not only assess morale in different staff groups but to diagnose any specific problem areas so that interventions may be applied.

Practical Information

Medicology MTI is designed to make your life easy:

  • Run morale testing from a few to thousands swiftly and effortlessly
  • Define which staff groups are most appropriate to you
  • Re-run the survey at intervals (which can be set up automatically e.g. 3 monthly intervals) to assess how it is changing over time
  • Bulk upload your staff from Microsoft Excel® or provide them to us and we’ll do it

For more information or to try out this great product for yourself see medicology mti

medicalperception.com from Medicology Ltd allows Trusts, PCTs, SHAs, Government, Pharmaceutical, Medical Equipment & Biotech companies, health service suppliers and more to access, survey and evaluate the mindset of health service staff, simply and cost-effectively. Medicology Ltd is also the leading provider of leadership, management and personal development for health service professionals, especially clinicians, meaning we spend most of our lives inside the heads of clinical staff, understanding how they think, how they evaluate problems, their similarities and differences from each other, their sources of meaning and more. That’s a very, very good place to be when designing meaningful, high quality research.

What can we do?

  • Survey health professionals in every medical specialty
  • Access the medical mind nationally and internationally
  • Evaluate clinical perceptions around drug therapies
  • Gauge perceptions and feelings about important issues
  • Develop insight into clinical pathways
  • Understand how professionals choose products & services
  • Develop greater sales force effectiveness
  • Evaluate job satisfaction & morale
  • Run a series of evaluations over time

This is just a brief set of suggestions, so if you need something not on the list then simply ask.

Why medicalperception.com?

There are very compelling reasons to use medicalperception.com

  • Highly cost-effective for the highest quality research
  • Rapid deployment time
  • Professional outward appearance
  • Ability to retain and re-run research studies, gaining insight into trends over time
  • Build in the ability to control for different psychologies
  • Highly trusted, competent team
  • Enormous degree of medical insight available in study design

In an attempt to transform services and improve value for money a lot of healthcare organisations have turned to Lean as the basis of their improvement efforts. It is not a new concept in fact its origins can be traced back to the 15th Century when the Venetian Navy introduced a ‘flow line’ for the production of war ships. Most people though would trace its history from its implementation within Toyota where is acquired the name of the ‘Toyota Production System’ and this became ‘Lean’ in the book ‘Lean Thinking’ that was published in 1996.

However, whilst the history of Lean in manufacturing is well established, it has only been over the last five or so years that Lean has found its way into the healthcare sector. The initial focus of Lean in healthcare was very ‘point’ focused, such as fixing low level problems in a pathology lab or dealing with theatre capacity. When organisations realised that such a low level approach was unlikely to lead to changes that lasted, the focus changed to ‘end to end’ clinical pathways, but in the early days this meant from the start point till the end point for a patient within a single organisation.
Amnis Courses

As Lean has matured, more people have started to experiment with pan-health economy Lean and this is where Lean moves from being a tactical tool to a strategic approach. It is still early days for the larger projects but there are already signs of success that significantly outweigh the many problems any form of transformation activity within the healthcare sector will experience.

In particular, because Lean consultants generally use a lot of jargon and even today use a lot of manufacturing related examples, it can be very off-putting for front-line healthcare staff. Even more damaging though is when Lean is used as a punishment because a team are under-performing or where the leadership team have hidden motives.

Lean can also experience problems after implementation if the focus is not on turning the changes in the process that have been achieved (such as new referral process) into a change in behaviour (which is achieved when people no longer realise that the process is ‘new’). With a lot of the early adopters of Lean focusing on the exciting parts of Lean, such as ‘Rapid Improvement Events’, the aspects of successful programmes that really make the difference have been forgotten, such as making sure that the Lean programme aligns with the organisational objectives, engaging frontline staff and dealing with any problems that arise along the way through some form of ‘Continuous Improvement’ process.

Healthcare organisations are already experiencing many of the problems that manufacturers have had to deal with for several decades, namely how to turn great ‘brown paper’ plans into real changes and then how to make those changes stick. It may not be surprising to realise that up to 75% of Lean programmes will never deliver long-term change, instead consisting of a series of exciting (yet ultimately wasteful) Rapid Improvement Events, and that is the same in healthcare as it is in manufacturing.

The choices for healthcare organisations going Lean is either to do it properly and ensure that the changes stick, which can be very demanding of management time, or trying a few isolated projects where the benefits ultimately drift away.

The key to success is to ensure that you adopt an approach to Lean that is flexible for your organisation and not rigidly imposed by a management consultancy to suit them and also to develop the internal capability of your staff as quickly as possible so that they can take the reins for your improvement programme. Ensuring all of this works is where the leadership team need to ensure that the targets they set for their Lean projects will deliver the organisational objectives and that everyone, from the boardroom to the wards, understands what needs to be done, why and by when.

This article was taken from Training Bulletin and is run by a company called amnis if you wish to get more details on this follow this link Accelerated Lean Skills Programme.

Core Skills for the Clinical Service Lead

For those of you who don’t know the term clinical director can be divided into the categories lab director, medical director, chief of service, etc. Essentially it just means that they are Top Dog of a department in terms of the medical side of things. For those of you who are familiar with the TV Show “House” the title character Gregory House is a clinical director as are Cameron and Wilson.

National clinical directors and advisors who are sometimes called Tsars are experts that supervise the implementation of a national service framework (NSF) or major clinical or service strategy. Tsars are acting advocates for the NSF or strategies within the NHS. They work with policy and delivery teams to achieve joined up action.

As national clinical directors the role also involves:

  • visiting health and social care practitioners
  • chairing task forces with health and social care professionals and health service managers
  • working with the Royal Colleges to ensure that changes in health and social services are reflected in training and education
  • chairing task forces to develop national service frameworks that bring together health professionals, service users and carers, health service managers, partner agencies, and other advocates.

Despite being at the top of the employment ladder there is still plenty of room for learning and as a result there are plenty of courses for Clinical Directors. A particularly good one is Core Skills in Finance & Business Planning for Consultants & Clinical Leaders, provided by Medicology.

During the early 20th Century an increased interest in leadership was noted, The early leadership theories focus on the qualities that distinguish leaders and followers. However subsequent theories explore other factors including situational factors and skill level. There are a number of leadership types the most common ones are:

  • The Great Man Theories:
    This theory assumes that leadership is hardwired, in other words people are born leaders rather than created. This theory portrays leadership primarily as a male quality.
  • Trait Theories:
    This theory has some ideas similar to those of the Great Man theory. Trait theory states that certain traits and qualities that make a better leader are inherited. This theory has one major flaw it can’t explain why some people have the qualities defined as leadership qualities but are not leaders; also it assumes that leadership runs in the family so what about the leaders from a family where none of the family members are leaders.
  • Contingency Theories:
    This theory focuses on environmental variables that determine what leadership style best suits the situation. It would seem that this is the most logical theory as it recognises that there is no single leadership style best suits a situation.
  • Situational Theories:
    According to this theory leaders base their decisions on situational variables. Different styles of leadership may be more appropriate for certain types of decision-making. This theory appears to be similar to the above theories.
  • The Behavioural Theory:
    This theory claims that leaders are created rather than it being innate qualities. In other words this theory is based on the actions of the individual rather than mental qualities or internal states. Behaviourists argue that people become leaders through teachings and observation.
  • The Participative Theory:
    The participative theory suggests the best leadership style is one which considers the input of others. Leaders that fit into this category encourage contribution from their group thus making others feel relevant and involved decision-making processes.
  • Management Theory:
    This theory is also known as the “Transactional theory” see the leaders role as one of supervision, organization, and optimising group performance. This theory sees the basis of leadership as one of reward and punishment. This is often the most common type of leadership found in business.
  • Relationship Theory:
    Also called the “Transformational theory” concentrates on the bonds between leaders and their followers. These leader often have high moral and ethical standards; they motivate or inspire people, they are very focused on the groups performance and want everyone to reach their full potential. A good example of this type of leader would be religious leaders such as priests.

So now that we have outlined the main leadership types which type are you? Who knows maybe you are a mixture of several.

The terms Leadership and Management are often used interchangeably, however they are two separate ideas.

Let’s start with leadership. Leadership is a quality that management must have but they also need effective authority, it is said that leaders tend to think radically which essentially means that they use their intuition rather than always doing things “by the book”. This can sometimes be beneficial to the company as it allows ideas to progress beyond the rigid framework set out in “the book”.

A leader has to maintain a “can do” attitude and have to be as the title suggests a leader rather than a follower even when they come up against obstacles. Leaders relish a challenge and will stand up for what they believe in and is prepared to go above the call of duty when necessary. Leaders use every opportunity to learn including failure and are often aware of their personal impact on others and recognise the indicators of both their strengths and weaknesses. A good leader is resilient and their main focus is working for the good of the team rather than for personal gain, this can be achieved by good time management. Leaders know who the key influences are and involve them when required.

One of the key qualities of a leader is to keep others motivated which can sometimes be difficult as leaders are busy fulfilling their own role within the company.

Now to management put simply this is getting people together to achieve goals it can . Managers have to be able to plan, organise and lead to control an organisation, managers are also responsible for allocating human, financial and technological resources. Managers often delegate tasks and promote good time management within their team and also have to attempt to resolve conflicts within the workplace with minimal disruption.

There are numerous benefits to good leadership and management these include:

  • Motivated Staff
  • Conflicts resolved effectively
  • High productivity
  • Resources would be used efficiently
  • Good time management

These can be achieved through a combination of personal and training
.

When the acknowledged father of modern management, Peter Drucker, was quoted in Fortune for saying ?Leadership is all hype. We?ve had three great leaders in this century – Hitler, Stalin & Mao? he would have found many ears, highlighting the sheer lack of understanding of what leadership actually is and the enormous benefits it can bring to both individuals and organisations. Inside this article we?ll examine not only what leadership really is but also how this relates to healthcare, why it?s so vital at the present time and what embracing its principles can really do for you in this challenging era of healthcare reform

Let’s work with an example. St Anytown NHS Trust is working with a raft of initiatives and reforms from simply balancing the books to modernising medical careers. You?re charged with reducing your departments spend by 20% without reducing throughput. You plan carefully trying to minimise the effects of cuts but as you step into implementation you find a host of adverse reactions from plain old resistance through to sickness, absence, internal bickering and even staff leaving because they have ?had enough?. Despite the careful and logical approach to organising the cost-saving initiatives, it seems that the whole department wants to disrupt it. Whereas you understand the imperative you equally sympathise with the team. Neither lessens your frustration at not being able to achieve. You?ve just uncovered the difference between effective or efficient management and a particular type of leadership. The NHS hierarchy – a singular view of leadership In common with most management scientists, Trust Boards and Government tend to view leadership as a functional part of the managers role i.e. just one of the things an effective manager does. Consequently, development of leaders is often aimed at turning doctors into managers. This helps individuals better manage staff but completely fails to fill the leadership void, or address the type of leadership that the NHS really needs right now. Whereas effectiveness in this functional leadership is vital for organisational performance, it falls way short of the ?situational? leadership needed to hold the organisation together. Yes, I am suggesting that we are getting better at managing the NHS but failing to hold the NHS together.

You probably gauge my sense of feeling in this and if you want to learn more about our approach to leadership in the NHS then try http://www.medicology.co.uk