This week chocolate maker Cadbury made the headline when they had to apologise to supermodel Naomi Campbell after one of its adverts “caused upset” to the supermodel. The advert that “upset” Campbell was part of a print campaign for Dairy Milk Bliss which featured the tagline “Move over Naomi, there’s a new diva in town”, next to a bar of chocolate standing in a pile of diamonds.
The company released the apology on their website when Campbell suggested that she may sue Cadbury. They said that they were “sincerely sorry” and that it was not their intention to cause offence to “Naomi, her family or anybody else.” Cadbury have also confirmed the advert had been withdrawn and the model’s solicitors had accepted the apology on her behalf.
Campbell told campaign group Operation Black Vote she was “pleased” with the public apology. She is quoted as saying: “The advertisement was in poor taste on a number of levels. It is also a shame that it took so long for Cadbury to offer this apology.”She continued: “I hope they and other multinationals can learn from this… Better still they should avoid causing offence in the first place, which is best achieved by having greater diversity at board and senior management level.”
The Advertising Standards Authority says it has received four complaints about the adverts and is in the early stages of deciding whether to launch a formal investigations. To be honest this all seems a little bit insane, the advert was merely a light hearted way to promote a new chocolate bar why it is being made into a big scandal I don’t know.